Have you ever seen an advert for your favorite soda on TV and immediately felt thirsty for one? Or seen a bar of chocolate online and started craving for it? That’s the power of food photography & videography.
Capturing your customer’s attention is vital to making sales. And in an increasingly competitive market, good visual media content helps you stand out and attract potential customers.
Professional Food Photography
A picture is said to be worth a thousand words. A well-taken photo does a better job of describing your food product than any amount of words can. Professionally-taken photographs of your food product appeal to your customers’ senses and make them want to buy your product.
Nowadays, customers find food products through online sources like social media, search engines, and websites. Visual content works best on these platforms, getting up to 94% more views than plain text. This is why you need high-quality images for your product.
Professional Food Videography
If a picture is worth a thousand words, then a video would be worth even more. Videos of your food product help take your branding and marketing to the next level. They allow you to tell a story with your product, engage your customers’ senses, and influence them to buy your product.
Video content has proven to be extremely powerful for online marketing. On social media, videos get 1200% more engagement and shares than both text and pictures combined. Customers are also more likely to try out a product after seeing a video of it online.
With professional food videos, you’re selling more than just a product to your customer. Premium video content allows you to immerse your audience into your brand and sell an experience, one that they’ll not forget in a hurry.
Where Do You Use Food Photos and Videos?
The photos and videos of your food are an integral part of your brand because they reach your customers in different places. Here are some of them:
If your food packaging design includes photos, then you’ll need crisp and clear images that showcase your product in the best light possible. High-quality images make your product look premium. This influences your customer to select your product.
Your website is the online home of your brand, so you need it to appeal to customers. This is where images and video content comes in, as your website is 53 times more likely to reach the front page of Google if it includes photos and videos.
Social Media Posts
Social media is a great place to find new customers and connect with existing ones.
Posts of your food products will get 650% more engagement if it includes a photo rather than just text. Include a video, and it’ll get 1200% more shares than text or image content combined.
If you want more customers to try your menu item, improve its visual appeal. A great photo or video of your food can convince a customer to try it out, even if it’s something they wouldn’t have normally.
If you use print media for marketing, you need high-quality photos. Professional photos will make your magazines, cookbooks, and brochures attractive and appealing to your audience.
As you can see, visual content is quite important to the success of your food product. It affects every aspect of your brand and significantly improves your marketing efforts.
Why Use Professional Food Photography and Videography Services
You might be asking yourself if you need professional photography services for your food product. After all, you can take a decent picture with your phone.
Wrong! Presenting your food in the best way goes beyond taking a quick photograph with your mobile camera. Food styling, that is, arranging the food so that it looks tasty and fresh, is integral to making it look perfect. You also need professional expertise to set up the lighting, staging, angles, props, and many other things to get the perfect photo and video.
Professionally-taken food photos can increase sales by up to 30%. A poorly-taken photo does your brand more harm than good. It turns your customers off your product and sends them to your competitors.
Get Professional Food Photography and Videography Services Today
At Foodery, we provide food styling, photography, and videography services to food manufacturers, restaurants, and other players in the food industry, both locally and internationally.
We’ll come to your restaurant, cafe, or wherever you need us, style your food, and take professional photos and videos. Alternatively, if you’re not in the Auckland area, you can send us your food product or the recipe, and we’ll style it, take the photos and shoot the videos.
Get high-quality photos and videos for your food product and give your marketing the edge it needs.
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